Fundraising, as the name suggests is a process of raising money or other resources for non-profit organizations (NPO) so that they can carry on with their intended operations. The resources or money comes in the form of donations from another organization, individuals, businesses or government agencies.
Whether you make millions on the stock market, or earn a respectable (but lean) medical coding salary, there are plenty of ways you will be able to help causes that are important to you.
Another way of raising funds is by crowd funding. It can be defined as a process or a practice by which funds or monetary contributions are made by a large number of people so as to complete a job or a project. This is done typically through the internet.
Traditionally fundraising was done through various practices like door-to-door fundraising or face-to-face fundraising from streets, residential places etc, but nowadays fundraising is a different propaganda altogether. Online fundraising is one such example.
Fundraising is done by various means. Charitable fundraising, professional fundraisers, political campaigns and grassroots fundraising, public broadcasting, fundraising from organizations etc are some of the most common of them all.
A brief elaboration of the above are as follows:
Grassroots fundraising: A process of fundraising which is executed mainly by political leaders for candidates/political parties for their campaigns. It is a fundraising campaign which is used to promote various political parties, their activities, elections, and various needs, and most importantly the promotion of the candidate. It has primarily come to life due to the exposure of the internet. US President Barack Obama led one such campaign in 2008.
Professional fundraisers: Here, a professional staff of the Non-Profit Organization (NPO) is hired for fundraising. It is a very popular method. Here the hired fundraiser is given a basic salary and a scope of work. The scope of work is only to raise funds for that organization. There are religious organizations and public broadcasters implementing the same idea of fundraising but within their own specifications and boundaries.
Apart from these organizational fundraising ideas, there are various channels one can raise funds from. Such as:
Philanthropic institutions like charity clubs, rotary clubs etc given to various charity activities on a socio-economic segmentation and prioritization basis. Local clubs not committed to fund-raising objectives (except their own members) often undertake charity drives catering to the needs of the poorest community and the destitute. Such voluntary organizations may also come forward with built up funds and contribute to a specific charitable activity conducted by the government or semi-government organizations both on the central or state level.
Grant funding is a prerogative of government agencies and various charitable trusts instituted for this purpose.
Public events can be organized on a mass scale as campaigns for fundraising to support a common social cause like a natural calamity or the like these include walkathons, dance and musical soirees, encouraging participation of the audience together with charity auctions. This not only promotes the relationship with the donors but also lends a special importance to such events featuring eminent personalities and making it a grand success.
Of late, product oriented fundraising has been re-coursed to with the middle and lower middle- class clientele as its target. Canvassers moving from door-to-door with sundry items convince the prospective customer about the generous cause and collect funds in lieu of commodities sold at a discount.
Some online outlets have started functioning in fundraising activities making the entire effort convenient and likable especially to the tech savvy lot.
Regardless of how much money make, there is always a way you can help out!